EP 54: Rewiring the Mind to Create Real Emotional Freedom Interview with Ian Cox & Lori Shufelt Artwork

Fitness Simplified Podcast

Join Functional Nutritionist & Fitness specialist, Coach Brooke Davis as she dives into the world of women's health and fitness. We’ll cover a wide range of topics, from building muscle and losing fat, to mental health and lifestyle wellness, all in a way that is easy to understand and apply. This show is dedicated to making your fitness journey simple, with evidence-based, science-backed conversations that give you actionable steps to follow. With over 12 years of experience and expertise plus other expert guests from the wellness industry, you'll get a wealth of knowledge to help you reach your health and fitness goals. Tune in and discover a holistic approach to wellness that empowers you to live your best life.

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Fitness Simplified Podcast

EP 54: Rewiring the Mind to Create Real Emotional Freedom Interview with Ian Cox & Lori Shufelt

October 06, 2025 • Brooke Davis

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So many people do all the “right” things—therapy, journaling, affirmations—yet still feel weighed down by the same struggles. Why? Because the root cause of emotional patterns lives deeper than conscious thought.

That’s exactly what today’s guests, Ian Cox and Lori Shufelt of New Life Transformations, specialize in. As Master Practitioners of NLP, Time Line Therapy™, and Hypnosis, they’ve helped countless people release unconscious blocks, limiting beliefs, and emotional pain—without needing to relive the past.

In this episode, we explore:

Why self-awareness alone isn’t enough to shift emotional patterns
What it looks like to rewire the mind at the root level
The transformations that happen when grief, anxiety, and burnout no longer control your life
How The Breakthrough Experience helps people finally create clarity, confidence, and real emotional freedom

If you’ve been craving lasting change, this conversation is for you.

Keywords

Neuro-Linguistic Programming, personal growth, emotional healing, limiting beliefs, therapy, health, motivation, client success, mental health, coaching

Takeaways

NLP helps individuals understand and change their unconscious thought patterns.

Negative emotions can have a direct impact on physical health.

Limiting beliefs often stem from childhood experiences and can hinder personal growth.

NLP aims to create autonomy for clients, making therapists obsolete as quickly as possible.

The process involves asking deep questions to uncover unconscious patterns.

Positive motivation is more effective than negative motivation in achieving goals.

Clients often experience significant transformations in their lives after NLP sessions.

Grief and emotional pain can be addressed without reliving traumatic experiences.

Self-awareness alone is not enough to resolve deep-seated issues.

The effectiveness of therapy can be diminished when conducted online compared to in-person sessions.

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